Issue Campaigns

Delivering results

Leonine Public Affairs has been successfully designing, planning and implementing campaigns for decades. Our team has led campaigns on the local, state and national level. Whether seeking to increase grassroots or grasstops support for an issue or increase public awareness, Leonine Public Affairs’ full range of public relations services will help clients achieve their goals.

Campaign Management

Building a Blueprint for Success

Leonine Public Affairs designs and implements specific campaign plans to help clients meet their goals. What makes us stand out is that instead of just turning it over to the client with our best wishes, we get on the ground and run it. In other words, we deliver results. From grassroots organizing to earned and paid media, we are your one-stop shop for identifying and activating supporters, raising public awareness, and meeting your public relations goals.

Message Development

Communicating With Your Audience

Leonine Public Affairs will work with clients to carefully develop and define the messages that help them achieve their goals. We know how to develop and deliver the messages to the audiences that matter. Whether managing a media crisis or raising public awareness, we customize your message and create a strategy to make people pay attention, or not if that is the goal.

  • "The team at Leonine Public Affairs quickly and effortlessly became an extension of our staff. They are smart, tireless, and well-respected voices in Vermont, from Montpelier to Windham County. Their comprehensive PR, advocacy, and organizing efforts covered a range of strategic and tactical areas for us, and we always felt their guidance was incisive, and, most importantly, grounded in what made sense for Vermont communities."

    - Paul Copleman, Avangrid Renewables Communications Manager

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Digital & Creative Communications

Stand Out from the crowd

Leonine Public Affairs has a robust in-house design and development team to ensure that your message is delivered with the most impact. Design is a key component of our integrated communications strategy. We understand that your website and your materials are often the way that people are introduced to your issue and will deliver a polished and professional product.

View our portfolio

Media Management

Navigate Modern Media

Leonine Public Affairs helps clients navigate the media landscape. We will advise on earned media strategy to help our clients tell their story. Beyond earned media, one of the most effective methods of moving the needle on an issue is to create external pressure through editorials, op-eds and letters to the editor, which we will help develop and place.

Social Media Campaigns

Your message, your audience

Leonine Public Affairs knows social. Social media is an important part of any modern campaign. Platforms like Facebook give companies the ability to put targeted information in front of relevant groups of people, ensuring your message is heard. Almost everyone is familiar with these tools, but few know how to use them the right way. From managing social media for issue-oriented campaigns to employing Facebook for top executives, we use these tools everyday as part of most communications strategies. We understand the importance of web presence and advise clients on their website’s usability and optimization. From blogging to Tweeting, we help develop an online presence to suit every client’s needs. Working at the forefront of social media ensures that all available channels are delivering the message to the right demographic, at the right time, in a targeted way.

Grassroots & grasstops organizing

Building Support from the Ground Up

Leonine Public Affairs educates the public about client’s issues, creates coalitions and identifies and mobilizes supporters. Our years of experience in building community support around energy development, same sex marriage and other heated electoral issues gives us the tools to achieve long-term goals in the face of passionate opposition.

give power to your campaign

Meet the Issue Campaigns Team

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Alexandra MacLean
Partner, President of Public Relations & Issue Campaigns

Alexandra has designed and implemented several successful public relations efforts and campaigns. Throughout her career she has helped businesses and political campaigns create and execute their strategic visions.

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Dylan Zwicky
Associate

At Leonine, Dylan is a member of the Government Affairs and Strategic Communications teams.

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Nick Sherman
Partner

Nick provides strategic consultation and communications services to a wide variety of clients in Vermont.

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Todd Bailey
Partner | President of Government Relations

Todd has 10 years of experience as a respected advocate, campaign operative, fundraiser and campaign strategist.

alex_394x471_3
Alexandra MacLean
Partner, President of Public Relations & Issue Campaigns

Alexandra has designed and implemented several successful public relations efforts and campaigns. Throughout her career she has helped businesses and political campaigns create and execute their strategic visions.

dylanzwicky_394x471_2
Dylan Zwicky
Associate

At Leonine, Dylan is a member of the Government Affairs and Strategic Communications teams.

nicksherman_394x471_3
Nick Sherman
Partner

Nick provides strategic consultation and communications services to a wide variety of clients in Vermont.

toddbaily_redone
Todd Bailey
Partner | President of Government Relations

Todd has 10 years of experience as a respected advocate, campaign operative, fundraiser and campaign strategist.